Over 25% of Canadian New Car Buyers Skip the Test Drive
A recent report compiled by Maritz research shows that 26 percent of new car buyers in Canada chose to opt out of the test drive when purchasing their new vehicles.
Some 80,000 new car buyers were polled and according to the research compiled, the biggest reason for this trend is the internet and all of the material that is readily accessible for customers from the comfort of their own homes.
Another reason is that many consumers get overwhelmed during the buying process and want to get everything over with as soon as possible. The majority of new cars nowadays are reliable, which also works in the group’s favor and may be another contributing factor to the declining amount of test drives.
It may seem ridiculous to some that people are actually buying a car without driving it first but with car dealers increasingly using the internet to sell their vehicles this trend could continue and the 26 percent figure will likely grow with many dealerships trying to make sense of this surprising shift.